The latest packaging innovation to be released by Fancy & Trend is a metallic shell lipstick donning a magnetic closure. The ‘lipstick magnetism’ offers a slick user experience and features a magnetic closure that is ready to take over the cosmetic market.
The metallic shell incorporating the lipstick base and cap is comprised of aluminium and available in various colours, decorations and effects. Whether a brushed metallic texture in a pale colour or dark steel shade, with pearlized sheer, or a high gloss black, Fancy & Trend provides an unlimited selection of colours and customizable decoration solutions to clients.
A user trial of the lipstick container conducted by the Fancy & Trend Sales and Marketing team shows genuine satisfaction with the lipstick container. 100 random females aged between 25 and 45 in the busy shopping area at XiMenDing in Taipei city were asked to trial the lipstick container on 10th January, 2015. Participants were also given the opportunity to offer feedback.
| Packaging function | Packaging design | ||
| 95% | User-friendly closure | 47% | Classic design |
| 5% | Smooth lipstick mechanism | 35% | Luxurious design |
| 0% | Difficult to open | 18% | Ordinary design |
| 0% | Difficult to use lipstick | 0% | Poor design |
| =100% | total | =100% | total |
Based in Taiwan, Fancy & Trend embraces its strong network throughout Taiwan, Korea and China. Operating from Taipei it manages and supplies packaging for numerous beauty and cosmetic companies.
